CHINO AND ICONS

As for many other clothes, music, movie stars or even literature will play an important role in the democratization of these cotton pants called CHINO. Thanks to Hollywood celebrities of the 50s and 60s like Steve McQueen , Marlon Brando or cult icon James Dean , the CHINO will truly mark the history of fashion and become an essential and essential product in men's dressing.

In the 60s, the Chino will also be worn and popularized by many French movie stars such as Alain Delon, Jean-Paul Belmondo, Maurice Ronet...