CHINO AND ICONS

As with many other items of clothing, music, movie stars and even literature played an important role in the democratization of these cotton pants called CHINOs. Thanks to Hollywood celebrities of the 50s and 60s like Steve McQueen , Marlon Brando and the cult icon James Dean , CHINOs will truly mark fashion history and become an essential and essential product in men's wardrobe.

In the 1960s, Chino pants were also worn and popularized by many French film stars such as Alain Delon, Jean-Paul Belmondo, Maurice Ronet…